Wella ITVA

ITVA Creative Retreat

Posté par Sarah - -

It was in Lisbon this past weekend, that we finally got to witness first-hand the new Wella Professionals International TrendVision Award formula; and it’s true, it’s a game-changer. The ITVA of the past was barely recognisable in this new format – ITVA Creative Retreat – that focuses on a mentoring experience for participants that will take their salon professional creative and social media skills to the next level. 

More than 76 participants from 43 countries (winners of their local National TrendVision Awards) descended on the Portuguese city of Lisbon to take part in the new three-day ITVA Creative Retreat experience. With an action-packed programme, participants were faced with challenges and training opportunities, supported by mentorship from some of the industry’s biggest players.

THE MENTORS

Five of the UK’s most notable hairdressers: Darren Ambrose, Jayson Gray, Zoe Irwin, Bruce Masefield and Akin Konizi; joined the mentoring line-up alongside international artists: Andreas Kurkowitz, Cyrill Brune, Dmitry Vinokourov, Renya Xydis, Miguel Estelrich, Matthias Herzberg, Sonya Dove, Markus Herrmann, Alexis Ferrer, Christophe Nicolas Biot and Abby Smith. Divided into eight teams with 10 participants in each; the mentors were paired together and responsible for teaching and coaching the finalists throughout the retreat experience. These 16 mentors went on to judge and select the winners for two of the biggest accolades in the hairdressing industry: the 2018 ITVA Color Vision and Creative Vision awards.
Congratulations to: 

  • International TrendVision Award 2018 Color Vision
    Tanya Grant, Australia from Joey Scandizzo salon – @hair_by_tanyagrant
  • International TrendVision Award 2018 Creative Vision
    Sergei Chernyshev, Russia from Pavel Okhapkin studio salon – @sergeycher03

NEW AWARDS 

The ITVA Creative Retreat Experience also saw the introduction of five new award categories to recognize the great teamwork that took place over the weekend. Pleased to see the Krista Ward and Nikki Clifford scooping the ghd Queen Maker award in Team 1; and Darren Ambrose & Jayson Gray leading their team to victory in two categories Couture Color and Couture Collection.
Congratulations to all: 

  1. ITVA Creative Retreat 2018 Social Media
    Anastasia Petrova(@nesteapetrova)
  2. ITVA Creative Retreat 2018 Ghd Queen Maker
    TEAM 1– Mentored by Abby Smith and Dmitry Vinokurov
    Marcio Carvalho, Brazil; Christian Vazquez López, Mexico; Sanya Keränen, Norway; Roxana Elena Rotaru, Romania; Lucian Ilie, Romania; Mustafa Sav, Turkey; Nikki Clifford, UK; İzzet Tabak, Turkey; and Krista Ward, UK.
  1. ITVA Creative Retreat 2018 #SpeakEIMI
    TEAM 4 – Mentored by Cyrill Brune and Matthias Herzberg
    Viktoria Arapina, Estonia; Evelina Varatinske, Lithuania; Damian Witkowski I, Poland; Anna Fabianczyk, Poland; Sergei Chernyshev, Russia; Tristan Hawkins, South Africa; Olga Geevskaia, Russia; Guy Klienhans, South Africa; Jessica Délèze Venetz, Switzerland; and Marius Bettenmann, Switzerland.
  1. ITVA Creative Retreat 2018 Couture Color
    TEAM 8 Mentored by Darren Ambrose and Jayson Gray
    Nikos Kouros, Greece; Yuliya Almetova e/v Da Luz, Netherlands; Amber Saft, Netherlands; Jaileen Velez, Puerto Rico; Rafael Ortiz, Puerto Rico; Eden Hsu, Taiwan; Andy Huang, Taiwan; Taisiia Romanenko, Ukraine; and Iryna Radko, Ukraine.
  1. ITVA Creative Retreat 2018 Couture Collection
    TEAM 8– Mentored by Darren Ambrose and Jayson Gray 
    Nikos Kouros, Greece; Yuliya Almetova e/v Da Luz, Netherlands; Amber Saft, Netherlands; Jaileen Velez, Puerto Rico; Rafael Ortiz, Puerto Rico; Eden Hsu, Taiwan; Andy Huang, Taiwan; Taisiia Romanenko, Ukraine; and Iryna Radko, Ukraine.

Sylvie Moreau, president of Coty Professional Beauty commented “ I hope we have offered all our participants a once in a lifetime experience with this new Creative Retreat experience. It was incredibly inspiring to watch the teams and their mentors during these three days, pushing their boundaries and working outside of their comfort zone. The quality of the work that we witnessed here was simply outstanding.”