Tommy Hilfiger x Gigi

The final lap for Tommy Hilfiger x Gigi

Posté par Sarah - -

Eugene Souleiman creates understated cool at the final show for TommyxGigi.

After two years and four fashion shows the TommyxGigi catwalk closed on Sunday night in Milan with a blowout show. 2,000 guests filled the Milano Congressi for the final catwalk show. A Tommy x Gigi shop, and Formula One race cars, all set on an oversized race track. The racing theme continued through the clothes and hair. Stylist Eugene Souleiman creating a look that embodies the “Tommy Girl”. Fusing American heritage and modern athleticism. Eugene says, “This modern hairstyle encompasses the Tommy lifestyle, young, fun and free but with an edge. It’s about having an idea and tailoring the concept of the idea to suit the individual and her natural hairstyle. Embracing their individuality and making them feel sexy.” 

See catwalk and BTS hair looks from the show in the gallery below. 

The technique 

The first step is to comb the hair to reveal a centre parting, which is flattering for everyone. Each side is then spritzed with a light mist of EIMI Ocean Spritz to add texture and restyled using EIMI Sugar Lift.

Next Eugene rolled the hair into two soft buns (each side of the head). Diffused for a couple of minutes using ghd air hairdryer (£99). Hair was then left to cool for a couple of seconds before being unraveled. EIMI Dry ME was then added to the roots and styled with hands to let air into it and give it a rawer more voluminous texture that was natural yet un-styled at the same time.

To enhance movement the ghd curve soft curl tong (£120) was used on random sections of the hair. Eugene explains: “What we’re doing is something quite different, to get a looser, more natural feeling to the hair we’re using the ghd curve soft curl tong, wrapping hair around it and as we’re taking the hair away we’re stretching it so that it’s more of an “S” curl, less opulent, more understated.

It’s more of a modern style, you’re still adding a bit of structure to the hair but it’s more relaxed.”
To finish the look, Eugene added micro braids to random sections of the hair and gently clamped along the end of the braid with the ghd gold (£139) to create a lightly crimped, dual texture.

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