Schwarzkopf Essential Looks Spring/Summer 2017

Posted by Sarah - -

Twice each year, Schwarzkopf Professional identify and turn the hottest catwalk trends into more wearable salon looks, aiming to inspire hairdressers and bridge the gap between the fashion catwalk and high street. Called Essential Looks, the biannual collections each provide hairdressers with three very different seasonal trends. The latest is the Modern Icon Collection Spring/Summer 2017. It comprises:

  • Beat Icon, celebrating the icons from the ‘60s beat generation with a timeless urban feel. • Colorama combines the rebellious attitude of punk with Tokyo’s inspired neon vibes for a futuristic, graphic and colourful style. • Opulent – our absolute favourite trend from this year’s Essential Looks is inspired by the allure of the 50’s French Riviera with a classy, modern twist. It’s an elegant and sophisticated collection showcasing feminine waves and curls, glossy red lips and rich shades inspired by the palette of the Renaissance artists – so retro yet so now!

Credits:

International Creative director : Simon Ellis;
Essential Looks Direction: Nina Schaefer;
Schwarzkopf Professional Global Ambassadors: Lesley Jennison, Tyler Johnston & Richard Ashforth;
Schwarzkopf Professional North American Colour Director: Rossa Jurenas;
Hair Assistants: Joana Neves, Pierre Saint-Sever & Ivana Oletic
Backstage, Social Media, Photography and Video: Ammaru Akacha;
Photography: Simon Emmet assisted by James Sharpe & Giovanni Mafrici, Gerd Bayer, Melanie Hammer & Christoph Hoehmann;
Filming: Karen Lowe & Andy Gilbert assisted by Markus Gilbert, Ivan Wood, Tim Wood & Matthew Barksby
Retouching: Provision, London;
Make-up: Alex Byrne, Chiho Schwarzer;
Digital Operator: Thomas Gering;
Clothes Styling: Lucy Manning assisted by Helen Searle