A new collaboration with L’Oreal Professionnel has helped Rush bring to life a new project; Rush Colour Artists
Rush knows a bit about the client consciousness of hair colour – after all, with 97 high street salons, they’re entitled to claim market awareness. But still the senior team were surprised to discover that across the UK, there’s huge gap in what people know about the terminology, techniques and price structures applied to a colour service. It seemed logical then for Rush International Colour Director, Chris Williams, to take a new view on how to support customers. He says: “Our new approach to colour will encapsulate artistry, quality and craftsmanship for both clients and the Rush Team. Education is an integral part of what we are doing and each stylist will be trained by our specialists at Rush and also by experts at L’Oréal. Our teams are incredibly creative, so we want to energise them to showcase their skills.” As part of the campaign, Rush will introduce new names to the colour levels.
Rush Colour Artists
With Chris leading the way, and photographer Jack Eames on board, the first step was to create a launch collection which appeals broadly. Accessible, vibrant and current, the intention is to illustrate looks including Balayage, Ombre, Highlights and Global Colour, alongside looks to showcase the two Pantone colours of the year; Coral and Platinum. “Within the campaign there’s something for everyone,” says Chris. “The techniques are inclusive and talk to clients of all ages. The images show whoever you are, whatever your age or your personal style; you can be a client of Rush.”
Alongside the Rush senior team and L’Oréal, the salon brand employed the talents of London-based street artist Matt Small, who has collaborated with Rush numerous times over the years, to create artwork in selected salon locations. Matt was tasked with capturing the art behind the colour campaign to create the logo and brand identity for the project. He says: “This collaboration between artists is exactly what Rush represents – colour, vibrancy and accessibility for everyone. I love that Rush are always progressing and are all about the people as my art is all about the people too. It was great fun to work alongside the team to bring this project together – it brings colour, life and beauty together.”
For stylists, Matt has also designed a Rush Colour Artists toolkit complete with an apron, trolleys, tint brushes – all with a strong visual identity to create the drama and theatre of being a Rush Colour Artist.
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