As serious as any current affairs session, The Briefing by ghd Professional is a strong proposition for hairstylists, press and fashionistas wanting to understand, translate and share new trends for the coming season. We coveted our front row seat at the latest edition presented by ghd ambassador Adam Reed – although we confess that as the brand was live-streaming the event for the first time ever actually meant anyone anywhere could benefit from watching Adam in full flow! Way to go ghd.
Presenting six models [fun, glossy, of-the-moment] he shared some of his 30 years experience in fashion’s frontline, working with the likes of Henry Holland, combined with more recent reflections on hair technology innovation. With stylist Ellenora Dean assisting, Adam’s ‘hairberdashery’ crafting in larger than life shapes and hair textures were thrilling and inspiring in equal measure. Verdict? Loved it!